Christen Chiu

In her highly anticipated senior year, Christen is delighted to return to Enhance 2027 as Co-Chair. Her first case competition seemed simple enough: identify the market trends, build the financial model, and colour-code every idea—because, ostensibly, connecting related ideas via colour is an organizational strategy. She has since developed a deeper appreciation for the many disciplines that converge in a case competition, because business is rarely ever confined to business itself. More than anything, however, she cherishes the camaraderie and memories cultivated within the venue walls. Still, she remains devoted to her collection of coloured pens, despite her notebooks resembling abstract art more than a consulting deck. Perhaps this is fitting; after all, the most interesting ideas tend to emerge when neat categories begin to blur. Outside of Enhance, Christen can be found embarking on increasingly elaborate side quests with her dynamic duo, Christine; finding excuses to be outside, preferably somewhere with a good view; or collecting photobooth strips with Jenny. Christen hopes to make Enhance 2027 the best iteration yet!